The PE Project was set up to create a platform where Physical Education Pedagogy could be shared in an easy to access way to help PE Teachers be better at their subject. Also they create a range of free and paid for resources that non Specialist and Specialists can use to aid them in planning and providing PE lessons. We came up with visuals to reflect the Brand values of informed yet friendly, helpful, clear and joyful. We went for an illustrative approach with characters, icons and a bright colour palette to try and lift what can sometimes be a lot of what could be seen as more dry information. The PE Project has been a huge success with a great following on Twitter and Universities getting in contact to say that they recommend it to their students to help them with their Pedagogy as it is more easily digestible.