Gimmie Golf was started up by two friends with a love for Golf as a Subscription box service for golfers inspired by some of the best brands in the sport, that you wouldn't necessarily find in pro shops. The target audience was predominantly males in their 20s to 30s. The client wanted the logo design to be clean, modern and instantly recognisable by using golfing elements. We achieved this by ending up with a tee and a simplified golfball in the logo using Typefaces that reflected these values and a subtle hint of green. The client was very happy!